Peace Tree Brewing

Brand & Packaging — Iowa
Peace Tree Brewing had a strong, highly recognizable visual identity — my job was to keep feeding it. Over a couple of years, I designed a steady stream of illustrated beer labels and case packaging that lived inside their established world while still feeling fresh with every release.

Each label balanced bold illustration, layered linework, and expressive hand lettering with strict state liquor licensing requirements — all on one-to-two week turnarounds. Case packaging extended the label artwork into a larger format, giving the brand room to tell a fuller story on the shelf. I also designed a commemorative mark for the brewery's 10th anniversary.

Two of the labels I designed became flagship offerings and stayed in active production for years. Peace Tree closed in 2024, but the work holds up — and that's the standard.
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