In the fall of 2017, Drake Ad Club and its conjoined agency, DU AdVantage, decided it was going to rebrand. I currently serve as the art director for DU AdVantage so I knew I would play a big role in designing new logos for the organizations. We invited all of our designers to submit their ideas and then the executive board discussed and voted on the new logo designs and color schemes. The DU AdVantage logo that was picked was my own design and we have spent the last few months developing the brand.