Rock & Roll Hall of Fame
Apparel Design — Licensed Souvenir
The Rock & Roll Hall of Fame gift shop is one of the most visited museum stores in the country — and Creative Apparel Concepts is one of the vendors developing product for it. As the primary designer on CAC's Rock Hall program, I design a continuous range of licensed souvenir apparel that has to earn its place on that floor alongside other vendors' work.
The customer base is as wide as rock and roll itself — classic fans, first-time visitors, parents buying their kid a first concert tee. The line has to cover that range without losing a consistent point of view. The work shown here spans vintage-inspired graphics, illustrated designs, kids' styles, and fashion-forward pieces, all built around the same reverence for the Rock Hall that brings people through the door in the first place.
The customer base is as wide as rock and roll itself — classic fans, first-time visitors, parents buying their kid a first concert tee. The line has to cover that range without losing a consistent point of view. The work shown here spans vintage-inspired graphics, illustrated designs, kids' styles, and fashion-forward pieces, all built around the same reverence for the Rock Hall that brings people through the door in the first place.